The name change from Google ‘AdWords’ to Google ‘Ads’ isn’t the only thing to be aware of when it comes to SEM for your business in 2019. With a goal to make it easier than ever before to run ads (and see a greater ROI), the snazzy new Google Ads platform features a...
One of the latest digital marketing trends for 2019, programmatic marketing is seen as the future of advertising and a tool that can be greatly utilised for your business’ growth. Google is projecting that 60 per cent of digital advertising budgets will be spent on...