Google conducted research to establish how long it takes users to form an opinion of a website, based purely on aesthetic design aspects. They found that individuals form opinions within 50 milliseconds of viewing a page. Meaning as a business, you have less than 1...
Content marketing is a highly underutilised marketing strategy, with Neil Patel finding companies only spend approximately 5-12% of their marketing budget on Content Marketing/SEO. However, when looking at the return on marketing spend, content marketing delivers some...
According to Adweek the influencer market was worth $2 billion USD in 2017 and is set to reach $10 billion by 2020. Talk about significant growth! So what exactly is influencer marketing, and how can you leverage it for your business? Influencer Marketing...