Today marketers have more access to data than ever before. However, while this access to data provides businesses with a wealth of information, it has also made it increasingly difficult to distinguish between useful and useless data. Businesses need to have an...
Artificial Intelligence (AI) has become an increasingly prominent discussion in the world of business, with the technology aiding in top-end decision making and digital marketing, just to name a few. Two specific areas that have become of particular interest in...
What are Location Landing Pages? As the name suggests, a location landing page is a website page focused on a specific suburb/area. For example, a national real estate agency will service a host of different suburbs, and may have local landing pages for each suburb...
What are external links and what is their importance? As explained by Moz: “External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source)” Simply, when you attach a hyperlink to a certain word or phrase and that word...
About two weeks ago Google rolled out it’s January Core Update globally. According to Google, this update will take approximately two weeks to be fully integrated. So what is this update, how can it affect your SEO performance and how can you prepare? Unlike many of...