- Generate leads
- Build brand awareness and visibility
- Drive customer engagement
- Provide a credible and captivating message of your brand
We have worked with an extensive portfolio of clients on their video marketing campaigns. We can assist you with:
- Video content planning and scheduling workshops
- Professional video content creation and editing
- Video advertising campaign setup across YouTube, Facebook and Instagram
- Continued optimisation and management of video advertising campaigns
Analyse, Build, Connect, Refine
Video advertising offers brands the unique opportunity to create an emotional connection with audiences, with people typically gazing five times longer at video than static content on Facebook and Instagram. However, this only achieved when it’s done right.
Redline Digital looks to create or utilise existing captivating videos that truly allow your audience to understand your brand, or the product or service you are trying to promote, and ultimately drive them to convert. We achieve this by first sitting down with you to better understand your marketing goals for your business. We want to know how you want your brand to be seen, what distinguishes you from your competitors, and what your competitors are currently doing in the area. This allows us to setup and optimise your video marketing campaigns to highlight these competitive advantages.
Once we have confirmed the most effective video marketing strategy and placement for your business, we will implement campaign setup and continue to monitor and optimise performance based on campaign performance, to maximise your ROI and brand exposure.
YouTube advertising is the most prominent platform for video marketing. In fact, over the last two years the number of small to medium businesses advertising on YouTube has doubled, and today it is the second largest search engine in the world behind Google. This highlights the importance of considering YouTube advertising. However at Redline we don’t suggest options based purely on popularity, but rather what’s best suited to your brand, brand message and target audience to help to maximise your Return On Ad Spend (ROAS). On YouTube we place your ads onto existing videos so potential customers get to find out about your brand. By making it engaging enough, they’re likely to click through to your site. We consistently optimise your video ad campaigns whether YouTube, Facebook or Instagram ads, to make sure that you are getting the most out of every ad.
We provide monthly campaign summaries and detailed reports outlining the performance of your video ads. This includes a breakdown of campaign updates and future recommendations, to improve online brand reach and conversions.
Redline Digital works with you every step of the way from creation of original and authentic content, through to ad campaign setup to continued optimisation and maintenance, and of course reporting. To find out more about how we can help manage your video advertising activities, contact us today.
Redline, it is with your expertise and good work that we are back online! Cris Jones, CAC Consultants