BYS is an Australian owned and internationally recognised beauty brand, stocked Australia and world-wide. BYS sell the latest in fashion and beauty trends, with an extensive range of thousands of products and accessories. BYS approached Redline Digital to assist with a website refresh, the design and development of the new ecommerce website needed to display their fast fashion trends and vibrant and fun brand image as well as provide a seamless user experience from visit to purchase. Another consideration was WooCommerce integration with the clients CMS and ease of use for the BYS team, who are regularly required to access the backend and update content. Redline worked with BYS to ensure these visions were met.