If you want to grow your business, attract new customers and keep existing customers coming back, a strong brand presence isn’t a nice-to-have. It’s essential.

But what does a strong brand look like? First of all, it must be unique. When your customers deal with you, they have to know who you are and recognise you straight away. Your brand must also be customer-focused and aligned. It should clearly tell your audience what they think they want and need.

Last but not least important, your branding should be consistent across all platforms. That means your website needs to match your email marketing, your brochures, Google Ads and social media. You can use that consistency to build trust and help to ensure customers remember your business’s name. Do all of this right and you could enjoy stronger sales, better customer retention and generation, higher business value and improved market share. We’d call that a win-win.