The benefits of running ad campaigns across the most popular search engine in the world is unquestionable. Not only do Google Ads provide a great short-term marketing solution but, when utilised in conjunction with an effective SEO strategy, they provide the perfect long term strategy for companies looking to grow their digital footprint. But to be truly effective with your advertising your website must be well equipped, focused on driving the outcome of your advertising. This includes the following considerations: Website optimisation requirements While Google Ads are highly effective at driving potential customers to your website, it’s how well your website is optimised for generating an action will determine the conversion rate of your campaigns. This should be measured and...
Website Fundamentals Needed To Run Google Ads
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