Why should you prioritise technical SEO? Now more than ever, it's a must to ensure your website appears high in Google’s SERPs. Technical SEO allows search engines like Google to know your website is of high value. This is important because it prompts search engines...
Search Engine Optimisation
Organic Google Shopping Listings: How Do They Work?
Introduced worldwide at the end of October 2020, Google expanded their Shopping Ads into unpaid organic listings to help combat the rising growth of Amazon and their product search capabilities. This change has benefited consumers, and also businesses who are now able...
How To Write Blog Posts That Actually Rank
Today there are more than 500 million blogs on the internet. With so many available, how do you ensure that your posts will rank high in the SERPs (Search Engine Results Pages)? This guide will take you through the key areas to keep in mind when writing and publishing...
10 Ways To Drive Traffic To Your Landing Pages
Landing pages are used to drive specific, targeted customer actions. There are a host of different landing pages out there too, depending on your campaign objectives. When utilised correctly, landing pages can be highly valuable in helping businesses achieve their...
Integrate SEO & PPC To Achieve Higher Marketing ROI
There are a range of digital marketing avenues available to businesses, with two of the most popular often being SEO and PPC marketing. Individually, these strategies are able to produce highly effective results for a company. But integration of both, can help to...
Call Tracking is A Must for Monitoring Marketing Performance: Here’s Why
As the name suggests, call tracking allows businesses to track inbound and outbound calls. Call tracking utilises dynamic numbers and cookies to be able to assign individual tracking numbers to different marketing strategies both online and offline. The implications...
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