Why should you prioritise technical SEO? Now more than ever, it's a must to ensure your website appears high in Google’s SERPs. Technical SEO allows search engines like Google to know your website is of high value. This is important because it prompts search engines...
Introduced worldwide at the end of October 2020, Google expanded their Shopping Ads into unpaid organic listings to help combat the rising growth of Amazon and their product search capabilities. This change has benefited consumers, and also businesses who are now able...
Today there are more than 500 million blogs on the internet. With so many available, how do you ensure that your posts will rank high in the SERPs (Search Engine Results Pages)? This guide will take you through the key areas to keep in mind when writing and publishing...
Landing pages are used to drive specific, targeted customer actions. There are a host of different landing pages out there too, depending on your campaign objectives. When utilised correctly, landing pages can be highly valuable in helping businesses achieve their...
There are a range of digital marketing avenues available to businesses, with two of the most popular often being SEO and PPC marketing. Individually, these strategies are able to produce highly effective results for a company. But integration of both, can help to...
As the name suggests, call tracking allows businesses to track inbound and outbound calls. Call tracking utilises dynamic numbers and cookies to be able to assign individual tracking numbers to different marketing strategies both online and offline. The implications...
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