Why should you prioritise technical SEO? Now more than ever, it's a must to ensure your website appears high in Google’s SERPs. Technical SEO allows search engines like Google to know your website is of high value. This is important because it prompts search engines...
Digital Marketing
Importance of Ongoing Website Maintenance
Websites are the lifeblood of any business operating online. But, as with any facet of a business, your website can only provide benefit if it's maintained. This guide will take you through some of the key reasons why it is important to consistently maintain your...
2FA Will be Enforced for Redline Clients with Existing WordPress User Profiles – Here’s Why
WordPress is one of the most popular open source website creation platforms in Australia, meaning security is paramount to the safety of thousands of websites. WordPress already has a host of measures in place to ensure that websites are secure, but unfortunately,...
How to Measure the Performance of Google’s Free Shopping Ads in GA?
A marketing strategy is generally useless unless it can be accurately quantified and reported on. These measurements not only determine the effectiveness of the digital strategy, but whether optimisations should be made for it to perform better in the future. When it...
Digital marketing trends – What know heading into 2022
With 2021 coming to a close, now is the perfect time to start planning your 2022 marketing strategy (if you haven’t already). To determine the best course of action for your business in the new year, it is important to have a strong understanding of upcoming digital...
Organic Google Shopping Listings: How Do They Work?
Introduced worldwide at the end of October 2020, Google expanded their Shopping Ads into unpaid organic listings to help combat the rising growth of Amazon and their product search capabilities. This change has benefited consumers, and also businesses who are now able...
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