Why should you prioritise technical SEO? Now more than ever, it's a must to ensure your website appears high in Google’s SERPs. Technical SEO allows search engines like Google to know your website is of high value. This is important because it prompts search engines...
Websites are the lifeblood of any business operating online. But, as with any facet of a business, your website can only provide benefit if it's maintained. This guide will take you through some of the key reasons why it is important to consistently maintain your...
WordPress is one of the most popular open source website creation platforms in Australia, meaning security is paramount to the safety of thousands of websites. WordPress already has a host of measures in place to ensure that websites are secure, but unfortunately,...
A marketing strategy is generally useless unless it can be accurately quantified and reported on. These measurements not only determine the effectiveness of the digital strategy, but whether optimisations should be made for it to perform better in the future. When it...
With 2021 coming to a close, now is the perfect time to start planning your 2022 marketing strategy (if you haven’t already). To determine the best course of action for your business in the new year, it is important to have a strong understanding of upcoming digital...
Introduced worldwide at the end of October 2020, Google expanded their Shopping Ads into unpaid organic listings to help combat the rising growth of Amazon and their product search capabilities. This change has benefited consumers, and also businesses who are now able...
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