LinkedIn is the largest professional social media network in the world, making it a crucial platform for any businesses looking to build networks or connections within the professional environment. In fact, according to Microsoft, LinkedIn is up to 690 million users,...
The power of social media is evidenced with billions of users worldwide. Social media provides a multitude of opportunities for brands to engage with customers across numerous platforms and through a variety of mediums. One such area is paid social media campaigns....
It is no secret that Facebook has been looking to expand from a simple social media platform for many years, from its introduction of Facebook Marketplace, to Facebook Local only a couple of years ago. In fact, as highlighted by Search Engine Watch, Facebook currently...
What is Social Commerce? According to Statista, the number of social media users is expected to rise to 3.09 billion by 2021 meaning that social media is expected to be used by over 1/3 of the global population. This high reach has provided new opportunities for...
According to Adweek the influencer market was worth $2 billion USD in 2017 and is set to reach $10 billion by 2020. Talk about significant growth! So what exactly is influencer marketing, and how can you leverage it for your business? Influencer Marketing...
Some things never change – social media isn’t one of them. Constantly shifting while adapting to audience demands and technological developments, it’s never been more important for businesses to get on top of their social media strategy and understand the trends. Now...
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