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How to lessen the “click buy” ditch (the internet version of the “ding dong” ditch)

Oct 19, 2015 | News

If you sell your wares online you’ve probably experienced this a lot. The ole “click buy” ditch – when someone gets to the checkout page of your store and just leaves all their purchases sitting there in their cart instead of buying them.

Research from Baymard Institute estimates that 68.5% of all online purchases get abandoned at checkout. So, how do you stop this from happening?

By ensuring your checkout page is easy to navigate and user friendly of course! Customers get frustrated by a myriad of things that means they click away instead of clicking buy such as being presented with unexpected costs (shipping, tax etc.), having a bad user experience and payment security concerns.

All of these issues can be addressed by you, the e-commerce store owner and we’ve found a handy infographic by the people at VWO to help you create the best checkout page possible and therefore lessen the “click, buy” ditch!


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