Get the Right SEO Tools for Your Business
Mastering SEO is no mean feat – especially when Google’s mythical algorithms are endlessly changing. That’s why it’s crucial to have the right SEO tools to help and inform your SEO strategy. It’s the only way to stay on top of the competition and give your business the best possible chance at ranking highly where it matters.
1. Yoast SEO
Yoast is a free (or freemium – you can pay to upgrade) SEO plugin for WordPress. Not only does it let you add keywords for each page, but it also does handy things like measure the readability of your content, check your technical configuration and avoid duplicate content. SEO is a complex beast, and Yoast can help you figure out how to start making it for you. It’s a great way to start working towards best practice.
2. Google Analytics
Google Analytics is a great place to start your SEO journey. You can gain great insights into where your traffic is coming from, which keywords are working for you, and whether there are any underlying issues that might be affecting your ranking – like page bounces.
3. Redirect Path
Are broken links holding your SEO strategy back? Try Redirect Path. It’s a free tool that flags 301, 302, 404 and 500 errors so that you can redirect your traffic and avoid being penalised.
Google Keyword Planner
The king of search strikes again. Google’s Keyword Planner is a great tool for getting your keyword inspiration. Simply give it a seed word and the Keyword Planner will spit out a range of related search terms, along with their historic performance and how well it may perform in the future. (Here’s a handy hint – pair it with Google Trends to see which keywords are the real up-and-comers!)
Moz Local Listings
If you run a bricks-and-mortar business and want to use your online presence to drive real-world business, you need to check out Moz’s Local Listings. It uses your location data to push your listings to major data aggregators, so your listings are correct, consistent and easily searchable. Put simply, it makes it easier for your customers to find you!
Your marketing team!
We think this one’s a no-brainer. SEO is constantly changing, making it nearly impossible to master. SEO specialists are constantly staying on top of the latest algorithm changes, software and strategies to improve your business’s search strategy. Get in touch with our team at Redline Digital today to find out what we can do for your SEO strategy.