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Is your seasonal marketing taking advantage of Melbourne’s biggest events?

Jul 7, 2017 | Digital Marketing

Melbourne is spoilt for choice when it comes to major events. The AFL Grand Final, Melbourne Cup & Australian Open to name just a few. These events bring in people from all over the world & provide the perfect opportunity for getting your business or product in front of plenty of potential customers by leveraging seasonal marketing.

Align your digital marketing calendar with seasonal marketing

A few ways you can capitalise on seasonal marketing include:

  • Themed online services
  • Excuses to contact your clients
  • Update your website around these events
  • Marketing campaign promotions
  • Get in front of your customers

It’s never too early to start planning your seasonal marketing campaigns. Check out some of the upcoming events below.

AFL Finals Series – September 2018

The AFL finals bring plenty of people from all over the country which conclude with the Grand Final. The annual match, traditionally held on the final Saturday in September or the first Saturday in October at the MCG that determines the winner of the competition. More info.

Spring Racing Carnival – October & November 2018

Famously known as ‘the race that stops a nation’, the $6.2 million Emirates Melbourne Cup is widely regarded as Australia’s premier event. Schools and workplaces come to a grinding halt on the first Tuesday in November for the big race. Don’t forget the other events associated with the Spring Racing Carnival also. More info.

The Australian Open – January 2019

The Australian Open is a major tennis tournament held annually at Melbourne Park in Melbourne. It kicks off the tennis year with a bang bringing all the heavyweights of the sport to our city. More info.

Some other upcoming events to consider targeting:

  • Christmas Season: December 2018
  • Cricket Boxing Day Test: December 2018
  • New Years & Holidays: January 2019
  • White Night Melbourne: February 2019
  • Moomba Festival: March 2019
  • F1 Australian Grand Prix: March 2019

Speak to our friendly team at Redline Digital and ask us how we can help you with your seasonal marketing

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