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Benefits of video content

Feb 19, 2019 | News

In our 2019 trend predictions blog, we discussed how video content is continuing to take the world by storm. This is mainly due to its incredible ability to hold a viewer’s attention, turning clicks and views into sales and reviews. The brain is far more stimulated by noise and images than reading content. This means even if your videos are short and simple, they’ll still attract views.

If done right, video content has the power to get audiences buying your product or service, and keep them returning. Here we explore some of the main benefits of video content.


It makes your site look good

Showcasing different types of content is a great way to get site visitors sticking around. It also helps make your business look well-informed and creative. For your audience, well curated video content speaks volumes to your credibility.

Video content is a great opportunity to strengthen what makes your business and website so compelling. You can use video to showcase features of your product or service, or to demonstrate how it works. There’s a multitude of video styles out there to take inspiration from, from how-to’s, to case studies, to customer testimonials.


It’s a creative way to share information

Getting creative with your videos gives you the chance to have some fun with your brand and connect with your content on a whole other level. Take part in popular challenges that are trending, or draw on a whiteboard while talking to the images. Don’t be afraid that your video content won’t turn out the way you want it to, you can always tweak and improve your approach.  If you can, try getting your team involved in the creation process. What’s better than a group of people who know just as much about your brand as you do, creating stuff they’re also passionate about?


It improves conversion rates

Video conversion rates are probably the most attractive quality to business owners and marketing managers. This is because while visual media may take up time and resources, it can often pay for itself by turning views into sales. While video doesn’t always lead to direct sales, it often results in better exposure for your brand, which may lead to sales later on. Stats show that video content can generate conversions of up to 80%. So when it comes to video content, sharing it as much as you can via email marketing, social media and other channels is highly recommended.


It gets the word out about your brand

Audiences commenting, liking and sharing your content is the best form of free marketing you could ask for. Every time a post gets shared by someone, it leads to another entire network of people also enjoying and engaging with your content.

A good tip is to have a solid call to action in your video script. Ask your viewers to subscribe or visit a particular page of your website. By prompting potential customers to share your content or follow your business, you’re introducing further opportunities to grow your exposure, and chances are, your bottom line too.

If video is going to be a part of your digital marketing strategy in 2019, we can help you understand where to put it and how to use it to achieve your business goals.  Get in touch with our friendly team today.

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