Pantone has changed things up for 2016 by mixing two colours together for the first time ever as their Pantone Colour of the Year
The winners are…
Rose Quartz & Serenity
In relation to this move Pantone states “ As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent.
This is possibly in relation to what’s been happening around the world in 2015, all the different wars, protests and terror attacks have led Pantone to believe that a mix of a warmer embracing tone and cooler tranquil tone are what we need in 2016 to help ease our troubles.
This colour mix also challenges the traditional perception of pink is for girls and blue is for boys, as Pantone recognises the world’s society is moving towards gender equality and fluidity.
The mix of pink and blue also reflects consumers comfortability as using either colour as a form of expression, gives a nod to our younger generations who have less concern about being typecast or judged and even takes into account the open exchange of digital communication now happening across the world that has opened Pantone’s eyes to different approaches of colour usage.
The gentle and persuasive tone of Rose Quartz is being used to convey a sense of composure and compassion and Serenity is like the blue sky above us, weightless, airy and relaxing. Anyone who has ever lay on the grass and stared at a beautiful blue sky knows how calming this can be, even in the most turbulent of times.
Pantone is making a symbolic statement with this colour selection, one that hopes to bring peace and calm to those who experience it – whether it be through fashion, design or a beautiful sunset, Pantone hopes that this colour mix will help influence the culture around us and affect the expression of mood and attitude we have towards each other and the rest of the world.
Pantone Colour of the Year – Rose Quartz & Serenity.