With the rapid rise of so many digital marketing mediums over the past decade – think social media, SEO, eBooks, content marketing, earned online coverage, infographics and website content – it can be easy to think that email marketing is a relic of the past…an archaic methodology that has been superseded by more dynamic approaches. If this has been your assumption, we’re here to snap you out of this mentality! The power of email marketing is still alive, and might be the right choice for your next digital marketing campaign. Here’s why you shouldn’t dismiss this tried and true method.
People crave quality communication
People willingly subscribe to newsletters and updates of their favourite brands, or brands that they know will deliver them value in the form of useful, beautiful or amusing content. If you happen to be one of those brands, you’ve struck gold. Essentially, when people voluntarily give you a means to contact them, they’re ready and willing for you to communicate with them. Just ensure that you don’t abuse this trust by distributing irrelevant content or by spamming your customers. If you go down this path, you’ll lose them twice as fast as it took to get them on your list. Think of innovative ways to deliver value to your subscribers. This could range from industry updates, exclusive updates, promotions, loyalty discounts, special features or even partner offers.
One thing that makes email marketing such an attractive digital marketing tool is that it’s relatively very inexpensive. Of course, we wouldn’t go so far to say that email marketing is free. A strong email campaign can incur costs of not just time in man-hours, but depending on the size of your list and style of your emails, you may also be paying a designer or an email service. With the click of a button, and with a modest budget, you can potentially reach thousands of people. This is particularly attractive for small business owners who want to get their messages across without obliterating their marketing budget. Plus, you can schedule your email campaigns in advance, giving you to ability to adjust the time and content that best suits your customers and your business objectives.
️ It gets seen
Email has been around for a while, and for good reason. It’s still one of the most effective ways to share information and to interact, that’s why we all still rely on it so much! According to a study by Business Insider Australia, 33.8% of people constantly check their email over the course of their day, while 39% of people check their inbox between up to three times daily. When done right, your email marketing efforts are a direct point of contact with your target audience.
It drives sales
Email marketing opens up a fantastic opportunity to reach some of your bargain-hunting customers and drive them into your physical or online store. A recent PWC report found that 58% of U.S. shoppers would rather receive coupons, discounts, and promotions via email. That means that people are just about begging you to send them your offers so that they can take them to the counter. Why not create a fantastic promo email and give the people what they want?
Because of its flexibility and affordability, email marketing is still very much an effective digital marketing tactic that you shouldn’t ignore. If you’re looking for an expert who can help you drive sales and reach the right customers, give Redline Digital a call. We believe in the power of email marketing and will help you make the right digital marketing decisions for impactful campaigns.