You may have come across this blog because you’re tired of hearing about UX design and not knowing what it is. No judgement here!
The basis of UX design is curating a product through many development stages to deliver an end result that considers both the business and customer. Companies that have a firm grip on UX design processes are usually better equipped to understand their customer demographic and use this information to create an awesome product.
So why are people talking about it?
Because UX design is useful
Well this is obviously the case, but a major part of UX design is what it offers businesses. For starters, mapping out how someone might use your site and its functionalities is a key indicator to how they perceive your business and what it has to offer. A UX designer uses research on site functions used by your customers to improve experience and understand the impact of the site’s digital marketing practices. Very useful indeed!
Because it’s probably a part of your job
That’s right, depending on what you do in your business, you may already be performing job processes synonymous with a UX designer’s role. UX is a spectrum of processes that make each other stronger as they are interwoven. If you’re already dabbling in consumer research, digital products or creative design then you already have your hand in the cookie jar.
Because customers rely on it
‘Rely’ may seem like a heavy-handed word, but your customers need and deserve the best experience possible, especially if they’re already an invested party. So when those around you start talking about UX in terms of usability, they’re probably referring to how accessible/inclusive/easy to grasp it is. Because what’s the point of having a top-tier business with a subpar user experience?
Because it’s fun
Okay, this may depend on your exact definition of “fun” but believe us – UX design is no boring ol’ desk job. On the daily, designers are getting out there stretching their legs in multitudes of different disciplines. They utilise their creative side along with their technical skills and work towards a product that makes people’s lives easier and more engaging. Don’t believe us? Take it from this guy who believes he has the best job in the world.
Because it keeps getting better
You know how our Google overlords release a new update or function and we all scramble to learn it? It’s because staying in tune with the digital landscape is one of the most important ways to maintain a business and its brand. UX design is like that too. As new developments come in, processes and site service deliveries get stronger. While it’s near impossible to keep up with every single change in the UX sphere, trends are always emerging to keep you on your toes.