If you’re a small business you know that every dollar counts – which means that you won’t spend your budget on just any digital marketing strategy. With the new year around the corner, it’s time for you to start planning and investing in tactics that will help your business grow. Here are few tips to help you get started.
1. Create your calendar
Fail to plan and plan to fail. Sounds simple, but you’d be surprised how many businesses don’t put the effort into outlining their year ahead. The benefit of this is that everything you need to be prepared for, from industry events to seasonal occasions, is there in plain sight – meaning you won’t miss opportunities or be taken by surprise.
Lock in the dates when you’ll be running Adwords, SEO and social media campaigns, product releases and any other lead generation activities. As with any regular admin tasks, the more you can automate, the more valuable time you’ll free up in the year.
2. Streamline your systems
There’s no time like the beginning of a calendar year for a systems tidy up. At the beginning of a new calendar year it’s wise to check in with how well your paid SaaS and digital subscription services are truly serving you. Maybe you’re doubled up when it comes to data storage and you can cancel the premium accounts you no longer use. Run an audit and make sure you’re not being drained by unnecessary digital costs.
When it comes to digital marketing, there are countless tools that can automate the more tedious processes and optimise your efforts. But if you don’t know your Hootsuite from your Hubspot, it’s wise to engage the experts to get you set up.
3. Ask your team
Your team at the frontline are first to be impacted by the outcomes of your digital efforts – and they have a vested interest in the success of your business.
Uncover some fresh ideas by asking your team what they’d like to see from your marketing strategies – where they think there are gaps and how they think you can overcome them. A combination of surveys and informal meetings could be a good exercise in getting these insights. Engaging your team is a rewarding way to leverage your business and get your whole crew invested in your organisation’s success.
Preparing for the New Year on a budget can be intimidating, especially if you don’t have a flashy marketing team or budget behind you. If you need an extra hand planning your digital strategies in time for 2018, give Redline Digital a call. Our professional strategists are experts in all things digital and can help you smash your business targets.